4 Cool Customer Experiences Stories that you probably didn’t know yet
On my Instagram (@StevenVanBelleghem) I started with a new content flow. On Tuesday and Thursday, I share a fun customer experience fact about some of the best known companies out there. I love those anecdotes because it tells us a lot about the culture of those organizations. On my blog, I will share some of the highlights every two weeks. Hope you will enjoy them.
Did you know that Netflix made more than 1 million trailers for Narco’s?
Netflix’ YouTube campaign for the Narcos series was built to generate a personalized video based on three segments, namely: sports, business and local events. The commercials were played as pre-roll commercials on YouTube. When a consumer searched for sports or business topics, he or she would receive a personalized version of a Narcos pre-roll ad based on his or her search query. No fewer than 1.4 million variations were created for 115 countries.
Did you know that McDonald’s reported a 6% increase in sales after introducing the self-service order kiosks?
The reason for the bump in sales is largely due to changes in customer behavior. Customers have gotten used to the ease and speed of online ordering, and increasingly expect the same level of control, choice and personalization when they visit a restaurant in person. Restaurant kiosks are specifically designed to provide this faster and more personalized ordering experience, making them perfectly positioned to meet customers’ changing expectations.
Did you know that IKEA has been organizing “pajama parties” at its stores worldwide since 2011 in respone to an online intitiative demanding sleepovers?
From the standpoint of experiential retail, Ikea listens to its customers. In response to an online initiative demanding sleepovers at Ikea, “pajama parties” have been organized in Ikea stores worldwide since 2011. Selected participants received goody bags packed with sleep essentials and enjoyed the in-store sleepover with a yoga and meditation corner, breakfast in bed, and massages.
Did you know that for every pair of Warby Parker glasses purchased, a pair of glasses is distributed to someone in need?
2.5 billion people around the world need glasses but don’t have access to them; of these, 624 million cannot effectively learn or work due to the severity of their visual impairment. To help address this problem, Warby Parker works with a handful of partners worldwide to ensure that for every pair of their glasses purchased, a pair of glasses is distributed to someone in need.