A plea for gradual engagement

I have been working on the concept of gradual engagement for the last few weeks. It starts from the idea that true engagement isn’t in campaigns, but in small interactions between brands and consumers. Interactions, to engage consumers by little baby steps. Small steps that, all together, make a giant leap. But more importantly, steps that engage people 24/7/365, not just during campaigning season.

So, when KoeweidenPostma invited me over for their inspiration session (check the briljant internal poster), it felt like the right opportunity to discuss the concept with some bright minds.

Please shoot. Let me know what you think. Expect a more elaborate post on gradual engagement in the coming days.
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