A small local bakery on Facebook
Many companies are wondering if they could use Facebook. Some still think that Facebook is only useful for companies like Starbucks and Coke. B2B companies are having doubts (look at InSites, we're B2B, we're research, but lot's of fans...).
This example is great: bakery Burez from Oudenaarde (BE) on Facebook. A small local store with more than 100 fans. Just a simple way to connect with their customers.
The bakery shows its products and consumers comment on how much they like their products. Nothing new in this post, except a small reminder: any brand or company (no matter what the size or the scope is) can use social media to build better relationships with consumers.