Adidas most successful German brand in social media

According to a survey by communication agency Vierpartner, German sportswear company Adidas is the most popular German brand in social media worldwide. Adidas has 17.6mn of internet fans, subscribers and followers worldwide and is thus the company using social media online most successfully. Adidas employs 25 staff for its conversation management, including Facebook, YouTube and Twitter. The internet is the company’s key marketing medium, especially to reach consumers under 19. The survey by communication agency Vierpartner includes the DAX 30 companies.

Top 5 German brands:

1. Adidas 17.632.221
2. Siemens 10.351.950
3. Volkswagen 8.966.364
4. BMW 6.411.064
5. Deutsche Telekom 5.683.377

• Facebook.com/adidas
• YouTube.com/adidas
• Twitter.com/adidasrunning

Source:Social Media: Adidas hat die meisten Fans im Netz@ wiwo.de
Orginal post: https://www.conversity.be/blog/adidas-most-successful-german-brand-in-social-media/