Animation explaining Marketing ROI
Nowadays, with the rise of social media and digital advertising ROI is an indispensable definition and calculation for a Marketing Manager. Many CEOs are convinced that marketing is crucial to business success. But marketing is often the first budget that gets cut when times get tough.
So how can you justify your marketing efforts?
It’s simple: by calculating your marketing “ROI”. In other words, your marketing “Return On Investment”. This can be defined as the ratio of money gained or lost on an investment relative to the amount of money invested. The definition is simple but for most companies measuring ROI, marketing ROI in particular, is easier said than done.
Explania.com made an animation about Marketing ROI in collaboration with Stichting Marketing for Students. This animated explanation explains what Marketing ROI is (ROMI), how you can calculate it and why it is so important for a Marketing Manager.
You can view the animation by clicking the image. What do you think about it?