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Branded utility by Audi: great conversation starter

Last week, I spend a few days in Barcelona. During a short walk, I bumped into a great example of branded utility by Audi. Imagine yourself this location: blue skies, a beach, many people wandering around and this in one of the greatest cities of Europe, Barcelona.

That’s the location Audi choose to set-up an open air test track and show room to support the launch of the A1.

Clearly a great example of a conversation starter during the launch of a new product.

Audi 1

Audi 2

Audi 3