Domino’s pizza is back!

Domino’s accepted the fact that their product wasn’t the best anymore and started to listen to the feedback of consumers. They admitted their mistake and created a better quality product. At the same time, they communicated openly about this issue and involved consumers in their ‘rebuilding their brand’ program.

A proof of their philosophy can be found in this video made by Domino pizza, starring their own employees.

Lesson: negative conversations about your brand? Well, listen to them, admit mistakes if necessary and create a program to reboost your brand.