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Fashion brand starts its own radio station: an emotional experience

Last week, fashion brand Mer Du Nord launched its own radio station: radio MDN. You can listen to their radio through their own site  or download it as an iPhone, Ipad app.

Listeners are motivated to share this radio channel with their friends through Facebook & Twitter. The station plays non-stop music. It contains a playlist that demonstrates the images of the brand through music.

Music: something that creates emotions that normally aren’t there. Ever watched a movie without the sound? It takes away all the emotions we have when watching a movie. Music is one of the key ingredients to make people feel happy or sad. By launching its own radio station, Mer Du Nord, opens up a new channel where brand fans can connect on a more emotional level with the brand.