Fashion brand starts its own radio station: an emotional experience
Listeners are motivated to share this radio channel with their friends through Facebook & Twitter. The station plays non-stop music. It contains a playlist that demonstrates the images of the brand through music.
Music: something that creates emotions that normally aren’t there. Ever watched a movie without the sound? It takes away all the emotions we have when watching a movie. Music is one of the key ingredients to make people feel happy or sad. By launching its own radio station, Mer Du Nord, opens up a new channel where brand fans can connect on a more emotional level with the brand.