How to leverage your blogposts
Contentmarketing is a (buzz)term that probably hasn’t been far away in the minds of marketeers and communication professinals over the last couple of years, but maybe… it stands a bit in the shadows of the enormous attention “social media” like Twitter and Facebook are generating. You could say, that the Content = King-adagium was just here to stay; if you put that thought in a social media perspective content marketing hasn’t ever been away. If you’ve nothing (interesting) to share, you won’t get followers or fans. Don’t have anything (interesting) to conversate about? Forget about conversation management…
At the ContentMarketing Insitute, they know the importance of contentmarketing and, especially interesting in my opinion, the relationship between blogging and contentmarketing. While I was an editor-in-chief at the Dutch markteingblog Marketingfact.nl I’ve written this story about 35 ways to market your businessblog (Dutch). That blogpost was based on this whitepaper by Joe Pulizzi, one of the most important evangelists of contentmarketing.
Yesterday, I’ve read this article at the contentmarketinginstitute: “23 Ways to Leverage a Blog Post for Content Marketing Success”. Another, very practical and useful piece of work done by junta24. It’s a great read and most of the tips given can be used right away to improve the presence of your blogposts.
At the website of the CMI, the author Tom Pisello describes the above graphic like this:
“When an author develops a blog article or other piece of marketing content, it’s key that the marketing team leverage the content in multiple ways by creating derivatives to put the content in motion. This strategy should include creating multiple traditional and new interactive media derivatives that engage buyers with content through traditional and social channels. This graphic illustration of a single piece of content from a research oriented blog post can be used to derive multiple pieces of content to connect and engage buyers via multiple channels and facilitate the buyer’s journey that can help drive content marketing effectiveness.”