Identifying Brand Ambassadors
I came across an interesting article on identifying your brand ambassadors written by the Digital Royalty herself, Amy Martin. Amy has over 1.3 million followers on Twitter, so follow her if you are not doing so yet.
In the article Amy talks about the way they supported the launch of Tony his book Delivering Happiness. They used a blogger program that identified bloggers (not only business bloggers) and gave them an advanced copy of the book. 800 bloggers from around the world were involved. They were screened online (Facebook, Twitter, …) to see if they expressed the desire to spread the movement. According to Amy ‘identifying and empowering passionate customers/fans to promote your product or service can arguably be the most effective from of marketing!’ We cannot agree more!
After the launch these brand ambassadors were involved in the planning of the Delivering Happiness Bus Tour and will be consulted in the development of an online community.