#Leweb 2011: Jeremiah Owyang on social business readiness

Jeremiah Owyang, founder of the Altimeter Group and ex-Forrester was on stage this afternoon for a short talk about businesses being/getting ready for the adoption and implementation of social media in their companies. The report was launched in augustus 2011, Owyang has made some additional slides and examples to get it up to date. The talk is only 16 minutes long, and we think it’s worth the watch. Find the presentation and the embedded report below. A lot of the elements and points made in the presentation, were also addressed in the latest research by InSites Consulting; Steven’s blogged about this social media integration survey this morning.

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