LinkedIn’s personal 2010 review

Why I loved this e-mail in particular?

Because they got it all right… No unnatural link to their brand or baseline, no artificial effort to make sure we feel connected.  They simply implement what their baseline promises: “Relationships matter”.

We all use LinkedIn to keep our professional network up to date, but most of us center our time spent on LinkedIn around the notification e-mails. These notifications warn us who to congratulate, who to contact with a job proposal or who to get in touch with again. Their 2010 review e-mail compresses this information in a visual way: a selection of people who changed jobs in the previous year are mentioned, some even with first name. In my case, 84 of my 389 connections changed jobs – which is not necessarily the same as employer.

No fanciness, no sexiness. Just valuable information  and exactly what the LinkedIn brand stands for. Relationships do matter!

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