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OPA: A portrait of today’s tablet user

An April 2011 study conducted by the Online Publishers Association. “A Portrait of Today’s Tablet User,†(pdf, can be downloaded here, below you’ll find it on SlideShare) on which OPA collaborated with Frank N. Magid Associates, found that tablets are the preferred reading device for the majority of its owners compared with computers and printed media for many types of content, including weather, entertainment, news, sports and financial information.