The best place for a link in a tweet is…
Ok.. let’s test your knowledge! The best place for a link in a tweet is:
- In the beginning of the tweet
- In the middle of the tweet
- At the end of the tweet
Make your choice!
The correct answer is the beginning. It turns out that the best area for clicks is about 25% of the way through the Tweet.
Dan Zarrella gathered 200,000 random bit.ly-link-containing Tweets. Calculate the click through rate (clicks on a link divided by number of followers of tweeter) with the use of the bit.ly API. And analyzed the relationship of the link’s position inside the Tweet and it’s CTR. Finally he placed it all in a heatmap: