The human touch in a customer relationship (video)

A customer relationship has to be digital in order to survive. But in years to come even this will not be enough. The digital relationship will eventually become a commodity, so that it will no longer set you apart from your competitors. So how do you keep on winning the hearts of your customers? You do it by ensuring that the human part of your business becomes the differentiating factor in the relationship. Too many companies are only thinking about their digital strategy. But the human part of your business is just as strategically important as the digital part.