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The personality of the Conversation Manager

Over the previous months I wrote an extra chapter for the book The Conversation Manager, based on feedback of readers. The chapter focuses in particular on the answers to two key questions

  • Who should we appoint as our Conversation Manager?

  • What impact will Conversation Management have on our company structure?

Understanding the vision of the Conversation Manager is easy, but its implementation within the framework of an organization is much more complex. And it is the personality of the Conversation Manager which makes the difference between success and failure. He looks beyond social media and understands that word-of-mouth is the most important driver of growth.

Download the extra chapter now and find out if your company is ready for the Conversation Manager.