Video (15m): Selling without Selling

A few weeks ago, I was happy to be one of the speakers of the ‘Digital Content Marketing Conference’ organized by Media Forta. Many of you watched the live stream of the speech, but many of you also asked for the video. Well, here you can find the 15 minute keynote speech ‘selling without selling’.

Why “selling without selling” and not just… Content Marketing?

Every company states to be investing in content marketing. Often content marketing is seen as publishing a Facebook update every day to gather a bunch of likes. In many cases, content marketing is not linked to business objectives.

The term selling without selling reminds companies that in the end, there is always a sales objective. The content should be linked to business objectives and to data gathering.

For more background, please check one of my previous posts.