Would it be the best beer in the world in a plastic box?

Home Would it be the best beer in the world in a plastic box?

WestvleterenDuring one of my workshops, I learned that at a certain point, the brewer considered to replace the wooden boxes by plastic boxes. Imagine what this would do to the beer… I’m convinced that the popularity of the beer would decrease. It would decrease the brand perception and it would cause negative word-of-mouth. My guess is that it would even lose its position as the best beer in the world.

If you remove a certain part of the brand personality, you decrease the brand identification among your brand buyers and lovers.

Good thing those brewers never changed it afterall.