Themed packaging with interactive element

The day is November 25th, 2041. A car takes a sharp left on San Francisco’s San Mateo Bridge and drives off it seconds later. For a self-driving car, this is nothing short of an inexplicable phenomenon. Romy Bell, a programmer with high tech company X-Com, is immediately concerned. And then there’s that strange audio recording, a second car crash and security people who seem to be chasing Romy. In only a few hours time, a day that was supposed to be about reaching a career high point – launching a new spectaculair technology called Eternal – turned into an absolute nightmare.


The offer you can’t refuse

Book offered in a gift box

This last decade has been characterized by the introduction of 4G, social media and mobile services. These technologies have given rise to a new minimum in terms of customer experience. Customers expect ease of use, friendly and empathic staff, omnichannel services and competitive prices. In the years to come, customer experience will reach a whole new level. Naturally, technology (5G, quantum computing, robotics and AI) will play a key role in customer expectations, but it goes way beyond that. Invisible and automatic interfaces will become a necessity but the ultimate ease of use will no longer be enough to come out on top. Automation is but the first step. But what if customers start to have expectations that go beyond convenience? In addition, companies will have to play an active role in their customers’ life journey. As a company how can you help consumers’ dreams come true and eliminate the obstacles in their day-to-day lives? And finally, companies have the opportunity to tackle concrete world problems together with the customer. The world is facing unprecedented challenges: climate, healthcare, government budget deficits, mobility… How can a company involve its customers in the solution to these problems? The combination of automation, being a partner in consumers’ lives and solving actual social issues will be the guiding principles for the successful business of the next decade. For consumers, the combination of all these elements constitutes an offer they can’t refuse.