TikTok: What’s Next 2023 Trend Report

The TikTok What’s Next Report 2023 is designed to help marketers understand how consumers’ wants and needs will change in the upcoming year and what that will mean for their strategies, both on and off of TikTok. Its findings are consolidated into three major trend forces:

1. Actionable Entertainment
2. Making Space for Joy (my favorite for obvious reasons)
3. Community-Built Ideals

Check the report here.

Ogilvy: Influence Trends You Should Care About 2023

From 2016-2022, the size of influencer marketing, taken at a global scale, increased from $1.7BN to $16.4BN. The main engine of this growth, TikTok, is now the third largest platform and growing. And while most of its users are quite young, 36% are now over 30-years-old. At the same time, subscription services – from OnlyFans to Patreon – are becoming mainstream. This model is only poised to grow next year, according to Ogilvy, unlocking new revenue stream for creators that go beyond paid advertising.

Check the report here.

The Accenture Life Trends 2023 report

The Accenture Life Trends 2023 report is rooted in “life centricity” and examines the ways in which people are adapting their lives and making use of emerging technology to meet their changing needs. They’ve identified five emerging trends that will alter the power dynamic between brands and customers in the coming 12 months and beyond:

1. The world’s in a “permacrisis,” but we’ll adapt.
2. Building a community will be essential to growing a customer base.
3. Return to office hasn’t been a success for many—it still needs work.
4. AI is becoming people’s co-pilot for creativity.
5. Digital wallets could end the digital identity crisis.

Check the report here.

Think With Google: top digital marketing trends for 2023

To help companies find clarity amidst uncertainty and move forward with confidence, Google leaders share their top marketing trends for 2023.

Check the report here.

Pinterest Predicts 2023

People use Pinterest to plan for the future which means they have a pretty good view of what’s next. For the last three years, 80% of their report predictions came true, so they have a pretty good track record. Rather than a year-end trend report, they call it a ”not-yet-trending report”: a window into the future, from the place where people go to plan it.

Check the report here.

The 2023 Instagram Trend Report

The latest edition of Instagram’s Trend Report is “a data-driven guide to cultural and social trends as defined by Gen Z”. While this edition of the Trend Report covers topics like fashion, beauty, web3, dating, and more, at the heart of it all is community and connection.

Check the report here.

Hootsuite: the Future of Social Customer Service

A shift to digital during the pandemic left customers more willing than ever to engage with brands over social and messaging channels. But it’s also left them increasingly impatient, inclined to prioritize convenience over price, and ready to walk away from businesses that aren’t meeting their expectations. In 2023, Hootsuite thinks we’ll see leading organizations turn to automation to solve their most urgent customer service challenges—and turn a critical eye on who exactly is expected to manage customer service within an organization.

Check the report here.

Qualtrics’ global consumer trends to watch out for in 2023

The Qualtrics XM Institute spoke to over 33,000 consumers across 29 countries about what makes them loyal to brands. The answer? Brands need to be more human – and they’ll reward companies that make them feel a real connection.

Check the report here.

Grab: Food & Grocery Trends 2022

More than two years of restrictions have permanently changed how we eat and shop, with 7 in 10 consumers surveyed say that deliveries are a permanent part of their lives today. The Grab Food & Grocery Trends Report 2022 decodes the new behaviours and habits exhibited by consumers as they search, discover and shop within delivery apps.

Check the report here.

Further with Ford 2023

I love the baseline of this trend report by Ford: “Every Cloud Has a Silver Lining”. These are difficult times, with most people believing the worst is yet to come, but consumers are not just taking stock of their fears, shifting accountability, reconsidering their reliance on tech and practicing escapism. They are also cautiously leaning into optimism while searching for inspiration and joy, according to Ford and I love that attitude.

Check the report here.

Meltwater: 2023 Marketing Trends

Meltwater’s marketing trends guide covers topics ranging from Instagram’s reels, AI content creation, marketing in the metaverse, the future or demographics and many more.

Check the report here.

Whole Foods Market’s Top 10 Food Trends for 2023

The Whole Foods Market Trends Council – made up of more than 50 Whole Foods Market team members, including local foragers, regional and global buyers, and culinary experts – has revealed its predictions for 2023’s top 10 food trends. Many of their trends predictions showcase brands on a mission to make a true impact, which is truly inspiring.

Check the report here.

Acxiom: beyond the Metaverse: CX Predictions for 2023

Acxiom explores how both brands and consumers are feeling about five major trends they expect to impact CX, including immersive shopping, intuitive technologies, the as-a-service trend and retail media networks.

Check the report here.

Brandwatch Digital Marketing Trends 2023

The report describes the 10 biggest digital marketing trends, a lot of examples from real brands and advice on how to tap into trends in a meaningful way that makes sense for your brand.

Check the report here.

IBM Institute for Business Value: 5 trends for 2023

IBM Institute for Business Value investigates how businesses must embrace chaos and take charge in the coming year. Its 5 trends for 2023 are:

1. Talent shortages and salary pressures cripple growth
2. Privacy and personalization complicate customer relationships
3. A confluence of supply chain threats demands continued resilience
4. Sustainability strategies must be impactful—and realistic
5. Cyberattack surfaces are expanding exponentially

Check the report here.

Bonus report: What Matters to People in 2023 by InSites Consulting

What are the consumer trends for 2023?

In a year infused with distress, instability and vulnerability, where we struggled through crisis after crisis, people are searching for meaning. The emerging trends for 2023 are centred around people recalibrating their roles and re-examining the world they live in and how they live in it. Whatever the context, this report will help you understand what matters to your audiences today and tomorrow.

Based on cultural and macro analysis, collaboration with leading-edge consumers, and a 17-market quantification, we bring you 12 consumers trends that highlight what matters to people.

Check the report here.