I dream of a world with happy customers that share their excitement with all of their friends and family.

Steven Van Belleghem

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About Steven

Steven believes in a bright future where companies play the long-term game with their customers.

His passion is spreading ideas about the future of customer experience. Steven believes in the combination of common sense, new technologies, an empathic human touch, playing the long-term game and taking your social responsibility to win the hearts and business of customers over and over again.

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A Diamond in the rough

There is a big paradox in the world of customer experience right now: every company has wonderful intentions to make their customers happy but in reality the quality of execution is often average to low. In many cases, the best intentions don’t progress beyond the PowerPoint presentation. Over the past twelve years, Steven has spoken extensively with thousands of CX professionals and his conclusion is that most companies are a ‘diamond in the rough’ in terms of customer experience: they want it so badly but they don’t succeed.

The internet of customer value

These are truly interesting times for those of us who are passionate about CX.

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The offer you can’t refuse

This last decade has been characterized by the introduction of 4G, social media and mobile services.

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The Conversation Manager

Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap

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The Conversation Company

The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content.

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When digital becomes human

There is an urgent need for an extreme transformation of the customer relationship.

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Customers the day after tomorrow

Customers the Day after Tomorrow is a story about the future of customer relations in a world of artificial intelligence, automation and bots.

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Let’s create the customer experience that we all love to feel when we ourselves are the customer.
Steven Van Belleghem

Latest insights

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3 things you can learn from Starbucks’ customer culture

What you can learn from Adobe about customer culture

5 signs that a leader truly focusses on the customer experience

3 things you can learn from IKEA’s customer culture