Brand new e-book: From CX to XC (Ex-Customers)

Read my latest e-book if you want to understand what happens when the customer is removed from the buying journey.

Those who’ve read my blogs, listened to my podcasts or follow ‘Steven’s week’, will know that I’ve become exceedingly focused on automated buying, personalized AI platforms and the future of customer experience in these past few months.

I talked and wrote a lot about how AI platforms like Amazon Alexa will change our relationship with customers, when they move in between us: about the impact on our brands, our communication, trusted gatekeepers, marketing to machines, subscription models as a possible solution and the importance of customer reviews. So I thought it would be nice to offer you some inspiration on the matter by bundling and adapting some of my favorite recent blog posts in an e-book. You can download it here.

I hope it will help you figure out what the future of customer experience will look like in the following years and how your company can prepare for that.

Enjoy!

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