Activation by combining Facebookâs ‘who’ and Twitterâs ‘what’ at Foursquare!
Using apps like Foursquare now makes that a mobile phone rapidly becomes the new loyalty card: companies like Pepsico en Heineken are using the location-based social networking site too. PepsiCo are teaming up with Foursquare to reinvent the way grocery store shoppers think about location-based rewards and checkins. As part of the deal, Safeway has integrated Foursquare into its VonsClub loyalty program for a three-month pilot program. End of last year, Pepsico in the US teamed up with Foursquare in an attempt to reinvent grocery store loyalty programmes. The crux of Pepsico’s Foursquare program is that consumers can link their Foursquare accounts to unlock PepsiCo rewards every time they shop. Shoppers who link their accounts will earn instant Foursquare rewards on PepsiCo products – in the form of coupons printed at the register – at the time of sale. Rewards are also personalized to the user and tied to the types of badges a Foursquare user has already unlocked.