Dead Simple Twitter Strategy

I came across this one page, dead simple Twitter Strategy Chart by @paulgram some time ago and bookmarked it. It summarizes beautifully the key steps to take for a brand managing conversations online.

I am in the middle of finishing Gary Vaynerchuk’s book “Crush it” – why now is the time to cash in on your passionâ€. Gary is an amazing storyteller. I can highly recommend reading his book yourself. He started – in the early days of video blogging – his Wine Library TV. But he did this not to sell wine. He started to use video blogs to build a whole new world for wine, and for himself. As he did in his book, I will also repeat it again here: it was never about selling wine on the Internet. It was about building brand equity. And that is for me the key to a good Twitter Strategy: selling should never be your prime objective! (Although it can be a very nice side effect of course.)

Gary continues stating that everyone – EVERYONE – needs to start thinking of themselves as a brand. Skills are cheap, they can be learned or flown-in from the other side of the world, but today it really is all about your passion. Passion is priceless, passion is contagious, passion is remarkable. Be yourself, put out awesome content and people will be interested in what you have to say, get to know you personally and professionally.

And that is exactly the second point why I brought up this Twitter Strategy Chart here, because it also offers you a great guide on building your own personal brand. In which authenticity and transparency are key! So grab it and use it for your own prosperity. (Don’t you just love the little hand in the top left corner?)