Every action needs to lead to a positive conversation.
Integrating social media into organizations is difficult. Many companies are suffering to create momentum and to really change their organization.
Let’s look at it in a different way.
The essence of social media is that it acts as a magnifier to everything your company does. Positive and negative elements of your actions are discussed by lots of people. This implies that improving the quality of your behavior towards clients is the key challenge in the social times.
I like to describe it like this: if you want to take advantage of the benefits of social media, make sure that every customer interaction results in at least one positive conversation.
This simple philosophy changes the way you look at things. If ALL your employees are convinced & dedicated to create a positive conversation after every interaction, imagine what will happen to your client happiness?
Just a small thought with high impact.