Facebook makes it dead simple for brands to join conversations
Facebook just launched Facebook Business, yet another attempt to make the step for companies to join in on consumer conversations on Facebook as easy as possible. A logical step, while consumers keep spending more time on the network and more and more brands started or intend to start engaging with consumers within Facebook.
After launching Facebook Studio in april, which was aimed at inspiring and showcasing advertising agencies and their work, Facebook Business is mainly aimed at medium and small businesses, the so-calledâ€œmom and popâ€ stores. The page is in essence a commercial-Facebook-guide for dummies, showing a step by step approach how to engage with consumers on Facebook. Facebook now showcases four main ways to join the conversation:
- PagesCreate a space to interact with your fans, get to know potential customers and build a community. A simple one, but brands like KLM take it to the next level by offering 24/7 support to their customers and Skittles uses smart and creative wallposts to engage their consumers.
- AdsReach exactly the people you want with ads that let you target by age, location, interests and more. An interesting area, especially when you recognise the extra potential for Facebook ads in terms of conversations (more here).
- Sponsored StoriesTake advantage of friends talking to friends with sponsored stories, a natural way to amplify word of mouth.A smart way to reconnect with consumers. But please, read my plea to make Facebook stories obsolete.
- PlatformTransform your website into a social experience with plug-ins and custom apps. A more extensive one, but more and more sites use Facebook’s social infrastructure to be more shareable and consumer connected. Not only news sites like Huffington Post and Techcrunch, but also platforms like Nike+ use it for better consumer connect.
Facebook takes another step in making it easier for brands to join the conversation with their consumers. What is YOUR brand doing to take the next step?