Social commerce by Delta Airlines
If you want to book a Delta Airlines flight, you can buy it through Facebook. They added a ticket window to their Delta Facebook fanpage. You can book flights without leaving the fanpage and you can easily share the info with your friends.
Delta went for Facebook after they found out that Facebook is the most visited website by their passengers on the inflight wifi system. So, for them, it made perfect sense.
Next step in Delta’s strategy is creating an iPhone app that gives passengers the possibility to check-in to flights and get updates about their itineraries. Smart move if you ask me: going where the consumers are, is more and more a proven strategy.