In my sixth management book ‘A Diamond in the Rough’ I wanted to answer
the ‘HOW’ question. HOW can you build a customer-centric culture in your
organization? A customer-centric culture will be one of the most differentiating
factors in the business world in the coming years.
To give my readers an extra boost, I have created this workbook. With this
workbook you can really take those first steps to make your culture even more