5 guiding principles of facebook marketing

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Five guiding principles fromFacebook’s Best Practice Guide for Marketing on Facebook[.pdf]:

  1. Builda strategy that is social by design. Social should be baked into everything you do, not added at the end of a campaign or done on the side
  2. Createan authentic brand voice. People on Facebook are clear and open about who they are – be the same by providing straightforward information about your business
  3. Make it interactive. People spend time on Facebook communicating and sharing with others, so alwaysengage in two-way conversations.
  4. Nurture your relationships. Just like in the real world, building relationships with people on Facebook takes time and requires a long-term investment
  5. Keep learning. Facebook allows you to get feedback from people in real time, giving you the ability to iterate on the fly

Original post at: https://www.conversity.be/blog/5-guiding-principles-of-facebook-marketing/