62 of the best quotes about customer experience

Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong. – Donald Porter

Customers will never love a company until the employees love it first. – Simon Sinek

Stop selling, start helping. – Zig Ziglar

If we consistently exceed the expectations of employees, they will consistently exceed the expectations of our customers. – Shep Hyken

It’s easier to love a brand when the brand loves you back. – Seth Godin

Great customer service doesn’t mean that the customer is always right, it means that the customer is always honoured. – Chris LoCurto

You’ve got to start with the customer experience and work back toward the technology, not the other way around. – Steve Jobs

Sustainability is no longer just nice to have, but definitely now a need to have. Consumers want to purchase products from companies that make a difference. Employees demand a green focus, and governments and business partners require real action. – Michael Stausholm

I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better. – Elon Musk

You need to get to the future, ahead of your customers, and be ready to greet them when they arrive. – Marc Benioff

Customer service shouldn’t just be a department, it should be the entire company. – Tony Hsieh

Make the customer the hero of your story. – Ann Handley

My definition of ‘innovative’ is providing value to the customer. – Mary Barra

Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees. – Tony Hsieh

The first step in exceeding your customer’s expectations is to know those expectations. – Roy H. Williams

If you’re not connecting with the people in your organization, you’ll never deliver the experience that you want for your customers. – Lynn Skoczelas

If people believe they share values with a company, they will stay loyal to the brand. – Howard Schultz

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. – Jeff Bezos

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. – Warren Buffett

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. – Maya Angelou

Make a customer, not a sale. – Katherine Barchetti

You better mean it. Customers know when you’re playing with their emotions versus actually responding to their needs. – Valentina Thörner

Instead of focusing on the competition, focus on the customer. – Scott Cook

Success is the sum of small efforts, repeated day in and day out. – Robert Collier

Here is a powerful yet simple rule. Always give people more than they expect to get. – Nelson Boswell

Focusing on the customer makes a company more resilient. – Jeff Bezos

Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do. – Walt Disney

Make your marketing so useful, people would pay for it. – Jay Baer

Repetitive feedback is an indicator you haven’t got the basics right, and that’s something you have to address as a priority rather than ignore. – Sian Townsend

How you think about your customer influences how you respond to them. – Marilyn Suttle

The little things matter as much, if not more, than the bigger things. – Adrian Swinscoe

What features your customers ask for is never as interesting as why they want them. – Cindy Alvarez

Don’t reinvent the wheel. Focus on winning one customer at a time. Be honest and sincere. Do what’s right. There’s nothing magical about this. That’s been my guiding principle. To make it work, you have to live it every day. Make it your mindset. — Robert Spector

Your mission statement may be on the wall, but your core values are displayed in the attitudes of your employees. – Elle Clarke

Your most unhappy customers are your greatest source of learning. – Bill Gates

Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions. – Betsy Sanders

When people call our call center, our reps don’t have scripts, and they don’t try to up-sell. They are just judged on whether they go above and beyond for the customer and really deliver a kind of personal service and emotional connection with our customers. – Tony Hsieh

If you’re not connecting with the people in your organization, you’ll never deliver the experience that you want for your customers. – Lynn Skoczelas

You can’t have a great customer experience without having a great employee experience. – Alli Tiscornia

Excellent firms don’t believe in excellence – only in constant improvement and constant change. –Tom Peters

Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’ – Brian Tracy

Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can. – Gary Comer

If you wonder what getting and keeping the right employees has to do with getting and keeping the right customers, the answer is everything. – Frederick Reichheld

Nothing is so contagious as enthusiasm. – Samuel Taylor Coleridge

It is so much easier to be nice, to be respectful, to put yourself in your customer’s’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship. – Mark Cuban

I like to listen. I have learned a great deal from listening carefully. Most people never listen. – Ernest Hemingway

The only purpose of customer service…is to change feelings. – Seth Godin

When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion. – Dale Carnegie

There is only one boss. The customer―and he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. ― Sam Walton

The most important thing in communication is hearing what isn’t said. – Peter Drucker

The goal as a company is to have customer service that is not just the best, but legendary. – Sam Walton

Being on par in terms of price and quality only gets you into the game. Service wins the game. – Tony Alessandra

In a world where products and services are becoming more and more commoditized, customer experience is the only true differentiator. – Annette Franz

Don’t find customers for your products, find products for your customers. – Seth Godin

Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price. – Lauren Freedman

Success is not delivering a feature, it is learning how to solve the customer’s problem. – Eric Ries

Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business. – Zig Ziglar

Customers who love you will market for you more powerfully than you can possibly market yourself. – Jeanne Bliss

All of your customers are partners in your mission. – Shep Hyken

Quality in a service or product is not what you put into in. It is what the customer gets out of it. – Peter Drucker

Be genuine. Be remarkable. Be worth connecting with. – Seth Godin