Join the Ultimate Twitter Study 2

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It’s been said a thousand times: Twitter is big business nowadays. Mariah Carey got her fans to guess the names of her newborn twins on Twitter, the death of Osama Bin Laden was announced on Twitter ahead of traditional news channels and the royal family decided to block every internet connection in Westminster Abbey to prevent the guests from tweeting through the wedding of Kate and William.

Sequel: UTS 2
But the buzz surrounding Twitter mainly focuses on communication between individuals: Why do people use Twitter? What do they share? Who are they talking to? Although it’s true that this one-to-one communication still makes out the biggest chunk of the Twitter conversations, companies and brands are also looking into this social network site (take a look at this article for example). To map the use of Twitter within companies and to benchmark the current situation and how it should evolve in the future, InSites Consulting decided to start a sequel of The Ultimate Twitter Study, conducted in 2009. The first edition of this study aimed to explore the way consumers used and looked at Twitter, and how this social media channel could be of importance in people’s lives. Today, our focus lies on brands and companies. We want to gain insights in how brands use Twitter as a medium within their communication strategy and how this could be improved in the future, as well as look at how consumers think about the presence and the activity of brands on Twitter.

If you have a good idea on how and why Twitter is used within your company you can participate in this study by completing a short survey (10 minutes max). If not, please forward it to the right person within your company, so he or she can participate. As a participant, you and your company will be the first to be notified of the results of this study, and will have access to a report, all for free! Go to and fill it in, we’ll keep you posted!

More information
More info? Join us on and @UltiTwitStudy! If you want to look into the results of the first study in 2009, check this presentation by Niels Schillewaert. Thanks a lot, and spread the word!