Lean forward and inspire the conversation

Home Lean forward and inspire the conversation

InspireObserving ongoing conversations should have become a sine qua non for today’s companies, because it’s mandatory to:

  • monitor & handle customer feedback
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  • better understand consumer language l
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  • earn how products & services are used in daily life
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  • spot consumer needs & insights
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But it’s not just about sitting back and relax. If we really want to leverage the power of conversations we need to think how we can activate people; how we can fuel and inspire the conversation.

To do so, clear vision & concrete planning are crucial. Just jumping into it won’t work….

What we need, is a roadmap – a conversation guide in which we formulate a useful scheme on how, when, where and by whom conversations will be initiated and monitored.

Developing a conversation guide will enable you to take a leap forward, because:

  • it makes things concrete within your organization, and for yourself
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  • it will create buy in from top level management
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  • it will serve as a framework for internal roles and deadlines
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  • it will enable proactive conversations
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  • it will ensure a logical content story
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  • it will make sure you can select the right channel for the right purpose

Are you ready to inspire the conversation?