âLikingâ on Facebook becomes less popular, study says
Crowd Science conducted a survey around the â€œLikeâ€ button on Facebook. 21% of the owners of a Facebook account â€œlikeâ€ a brand on the social network website. When it comes to wall posts and pictures, people are more likely to â€œlikeâ€ those elements than they like actual brands, about one third of the respondents. Almost 20% claim they don’t use the “Likeâ€ button at all. 32% say they simply don’t use Facebook to show their appreciation towards a brand.
The younger we are, the more we hit that â€œLikeâ€ button. 27% of the people between 18-34 â€œlikeâ€ branded pages more than people of age 45-64, only 18%. The education level is also an important factor: those with a high school degree (20%) say they don’t use the â€œLikeâ€ button, while graduate degrees (25%) “like” brands even less.
The most important reason to like something is to show support or because people enjoy what is being said or shown, which rather makes sense. 6% of the surveyed internet users like a brand, only to get a discount or to win a prize. Therefore, brands must reflect on the reasons why people like your brand. There must be made a distinction between people who want to benefit from the advantages when liking a page, and people who simply love your brand.