LinkedIn’s personal 2010 review
Why I loved this e-mail in particular?
Because they got it all rightâ€¦ No unnatural link to their brand or baseline, no artificial effort to make sure we feel connected. They simply implement what their baseline promises: “Relationships matter”.
We all use LinkedIn to keep our professional network up to date, but most of us center our time spent on LinkedIn around the notification e-mails. These notifications warn us who to congratulate, who to contact with a job proposal or who to get in touch with again. Their 2010 review e-mail compresses this information in a visual way: a selection of people who changed jobs in the previous year are mentioned, some even with first name. In my case, 84 of my 389 connections changed jobs – which is not necessarily the same as employer.
No fanciness, no sexiness. Just valuable information and exactly what the LinkedIn brand stands for. Relationships do matter!