Nielsen State of the Media Q3 2011: Mobile access to socnets is booming

Home Nielsen State of the Media Q3 2011: Mobile access to socnets is booming

Close to 40 percent of US social media users access social media content from their mobile phone. Social networking apps are the third most-used among US smartphone owners. Internet users over the age of 55 are driving the growth of social network-ing through the Mobile Internet. Tumblr is an emerging player in social media, nearly tripling its audience from a year ago. These and other hard facts about the internet, the mobile web and social media can be found in Nielsen’s State of the Media Q3 2011, that can be downloaded and viewed here.

At Marketingfacts you can find in Dutch some of the take-aways from the research done by Nielsen, they also put the pdf you can download on SlideShare, so take a look at the presentation below:

One of the main, most important trends is the rapid rise of the access of social media via mobile devices and the mobile web. Especially in the older segments of the online population, this amount is rising fast.

Nielsen Social network visits on mobile phone

Also in the chart below, you can find some figures. Still, social media sites are accessed via pc in most of all the occasions: 97 % uses a laptop or desktop. But at the same time, 37 % is also accessing social networks via their mobile phone. And that percentage is on the rise and will grow in the future more and more.

Nielsen Mobile social media use is on the rise