The future of AI and Marketing : The Arrival of Contextual Marketing
Today, we are not there yet. Contextual marketing is still something for the future. For instance, right now, if AI notices that you’ve purchased some shoes, or booked a hotel in a certain city, it simply recommends the same thing over and over again, which is annoying to the customer. It doesn’t help the advertiser either. You’ve already bought that product. But, as the technologies of Artificial Intelligence move into the next phase, of “Contextualized Marketing,” this whole dynamic will change and improve the overall customer experience. Once AI gets to the stage of Contextualized Marketing, the system will be able to understand your entire context and mood.
The example I like to use to illustrate this is linked to Spotify. Everyone knows how the Spotify algorithm works: if you like happy music, Spotify will recommend more happy music. Even if someone close to you dies, even that day, Spotify will still recommend happy music. Unless Spotify understand your current mood and context. Then, it will recommend adapted music. This is where we are going. The future of marketing and artificial intelligence leads to a world of contextual messages, products, prices….
Check out this video if you would like to hear all my thoughts on this topic: