The Future of Customer Service on Social Media
Customer service on social media is still something for a niche part of the world. Only 2 percent of the market is asking commercial questions on Facebook and Twitter to companies. Once automated customer service matures, the role of social will change. In my opinion, social will become the perfect channel to create a human touch during service related conversations. And it will help to create positive vibes and PR about your brand if you use it in such a way.
If you want to hear the full story. Check out this episode of the consumer 2020 show. Enjoy!