The Social Strategy Map: Stop playing with social media like a child
Kevin Dean [@kevinjdean], Chief Social Strategist at CrushIQ, modified the strategy map concept to work for social media marketing. A nice concept to understand the direct link that social media and consumer engagement have to an organization’s financial objectives. And also a concept that… will urge you to stop playing with Social Media like a child.
If you have kids you probably recognize the situation that Kevin Dean describes to explain what the social strategy map offers:
With the Social Strategy Map Dean tries to be your consumer engagement coach. Teaching you the fundamentals of a Social Strategy. So, stop playing like a child with Social Media. Read it, create and implement an effective strategy and play it like a pro!