Identifying Brand Ambassadors
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Starbucks still the most popular brand on Facebook
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When on Twitter, act like you’re in a bar
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Social commerce by Delta Airlines
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A small local bakery on Facebook
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Conversation Cramp
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Agree upon a policy that works before you start the conversation
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Real time & geo marketing by Nike
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From advertising to activation… a Belgacom story
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What Carglass should have done
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Betterfood: thanks for open communication and acting upon it!
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A man with a vision
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Why only gifts for new clients?
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Kraft builds app targeting families
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Free give-aways based on a tweet
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Invest in your clients, don’t see them as a cost
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Storytelling works
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Fashion brand starts its own radio station: an emotional experience
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Do you still need an employer brand?
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Let’s go for ‘Certainty to See’ (CTS) & drop ‘Opportunity to See’ (OTS)
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The Conversation Priest
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Ingredients for success
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Marmite ambassadors support the launch of new concept
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