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When on Twitter, act like you’re in a bar

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Social commerce by Delta Airlines

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A small local bakery on Facebook

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Conversation Cramp

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Agree upon a policy that works before you start the conversation

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Real time & geo marketing by Nike

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From advertising to activation… a Belgacom story

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What Carglass should have done

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Betterfood: thanks for open communication and acting upon it!

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A man with a vision

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Why only gifts for new clients?

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Kraft builds app targeting families

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The making of…

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Free give-aways based on a tweet

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Invest in your clients, don’t see them as a cost

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Storytelling works

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Fashion brand starts its own radio station: an emotional experience

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Do you still need an employer brand?

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Let’s go for ‘Certainty to See’ (CTS) & drop ‘Opportunity to See’ (OTS)

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The Conversation Priest

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Ingredients for success

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Marmite ambassadors support the launch of new concept

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Delivering Happiness

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Some thoughts on the IAB Interact Conference: let’s do it!

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